Media Facades Festival
Conference at DAZ
17. Oktober 2008 - 18. Oktober 2008
Media Facades and Urban Screens: forerunners of the Media - City? A total commercialization of public space or a new exhibition format? The conference on the international state - of - the - arts will present and discuss various architectural, artistic, economic and technical approaches.
More about the program, registration and fees
The conference is featuring and exploring media architecture as urban screens, a relevant issue for experts as well as for the concerned general public. Architectural issues and visions will be discussed especially in the context of the interconnected issues of content, infrastructure and financing/cooperation models. Considered reflections shall help prevent the emergence of a visual overload of our future cities. The conference will foster face-to-face contact and deepen the theoretical background of the issues addressed in the exhibition and workshop. Topics such as the following could be addressed:
− The sustainable integration of digital moving images in the urban architectural landscape
− The changing perception of architecture and public space in the digital age
− Relationships between developments in technology, site specificity and new content
− Interactive design and networking tools for the communication with citizens
− Achieving a balance between commercial, communal and cultural interests
Speakers among others
Christopher Bauder, WHITEvoid interactive art & design
Andrea Gleiniger, Architektur und Szenografie, Züricher Hochschule der Künste Simone Giostra, www.sgp - architects.com Ruairi Glynn, www.interactivearchitecture.org
Jury Hahn, www.playmegaphone.com
Rogier van der Heide, Arup Netherlands
Christoph Kronhagel, AG4
Marc Largent, magicmonkey.net
Ela Kagel, IPTV Geschäftsführerin ID - Media
Christa Sommerer, Interfacedesign Universität für Gestaltung Linz
The working language of the conference is English.
Media Façade Festival
The Berlin Media Façade Festival has progressed out of the 2007 London Mediaarchitecture Conference and approaches the incorporation of digital moving imagery into architecture and the urban environment. Besides the exhibition at DAZ and an accompanying conference, the principal part of the festival taking place from 17 October to 3 November 2008 consists of four media façades and one City terminal in Berlin (at SAP, Collegium Hungaricum, O2 World, and the Ströer Megaposter Nightscreen). They will be made up by contributions from artists and the interactive response from the public. The festival reflects the growing worldwide presence of large format, digital imagery in public space, and examines its function as an urban, communicative element. The festival aims to serve as a powerful impulse for the development of future medial presences in the urban environment and present this new infrastructure to a young arts scene.
The Media Façade Festival has been initiated by Susa Pop/Public Art Lab (PAL) and Mirjam Struppek/International Urban Screens Association (IUSA) in collaboration with Gernot Tscherteu and Oliver Schürer/Media Architecture Group (MAG), Vienna. The festival has been made possible with the generous support of Hauptstadtkulturfonds and "Senatserwaltung für Wirtschaft, Technologie und Frauen - Landesinitiative Projekt Zukunft".
Further information and program of the Media Facades Festival
1. Project Blinkenlights, Berlin Alexanderplatz, 2003/2004; Media facade: Chaos Computer Club; photo: Thomas Fiedler
2. Galleria Department Store, Seoul, 2004; Architect: UN Studio; Media facade: Arup Lighting; photo: Arup Lighting
3. National Library, Belarus, 2006; Architect: Architects Victor Kramarenko; Media facade: Walter Industries / GVA Lighting; photo: GVA Lighting
4. LED Pixel Cloud, London, 2007; Concept and processing: Jason Bruges Studio; photo: Jason Bruges Studio